PERSONAL BRAND

 

Adele // Gray & Co Marketing

Founder of Gray & Co Marketing — a digital strategy and social media agency rooted in elevated, modern branding.

This shoot was designed to reflect a minimal, confident luxury presence for a woman-led brand.

 

Thatch & Fringe //

A high-flash commercial shoot for Thatch & Fringe, inspired by 90s beauty editorials. Shot with intentional grain, contrast, and texture to capture movement, shine, and the raw craft behind modern hair artistry.

 

 

Amanda Zack // Hair.Makeup

A hair and makeup artist offering refined, on-site bridal beauty with a focus on modern, elevated looks.

A preferred vendor with Pearle Weddings, known for her polished approach and attention to detail.

 

Midnight Snack //

A Waterloo-based snack and beverage destination offering a curated selection of candy, drinks, and hard-to-find favourites.

Built around indulgence, colour, and the simple joy of discovery.

 

GABRIELLE MELOFF //

Founder and creator behind a modern lifestyle brand centered on intention and elevated simplicity.

Brand portraits and product imagery created to support her latest launch.

 

The Modern Bride // Apres Oui

The Modern Bride is a curated bridal boutique in the heart of downtown Guelph, Ontario. With over 300 gowns from exclusive designers, the experience is intentionally personal, elevated, and unforgettable—complete with an on-site lounge to celebrate saying yes with the ones closest to you.

 

Kayla & Kyla Ford //

Entrepreneurial sisters Kayla and Kyla Ford.

Captured for a personal branding shoot focused on modern femininity, confidence, and individuality.

 

Thatch & Fringe // Contessa

An elevated hair salon in St. Jacobs, founded by Charise Bauman and designed by Kahley DeVries of Ambiance Interiors.

Photographed for the Canadian Contessa Awards 2026, where Thatch & Fringe took home first place.

 

Joie De Vivre // Pink Gin

A modern Canadian pink gin brand founded by Tory Hines, rooted in celebration, femininity, and joy.

Developed to mark the launch of Joie de Vivre — a playful, elevated take on gin inspired by life’s most memorable moments.

 

Sab Tats // Tattoo Artist

Fine line, black and grey, and script tattoo artistry with a refined, modern edge.

Focused on detail-driven work that balances softness, strength, and confidence.

 

Jennifer LA // Realtor

A real estate professional known for a polished, approachable presence and a client-first approach.

Her brand reflects confidence, clarity, and trust in a modern market.

 

Gatto Homes INC // Builder

A second-generation, family-owned custom home builder led by Oscar Gatto and Paolo Gatto, with over 50 years of experience across Ontario. Known for timeless craftsmanship, refined detail, and a legacy rooted in quality and trust.

 

Holland Homes //

A husband-and-wife realtor duo offering a modern, relationship-driven approach to real estate.

This branding session highlights both their individual strengths and collaborative dynamic, blending lifestyle moments with polished professionalism.

 

Allyssa Helm // MUA

A professional makeup artist known for refined bridal and editorial beauty.

Founder of Alyssa Helm Beauty & Co., with a focus on elevated artistry and education-led work.

 

Play Pilates x Fiona //

A modern Pilates studio designed for movement, connection, and intimate gatherings.

This branding session highlights Play Pilates’ ability to host small-scale events within an elevated wellness setting.

 

Victoria Rutigliano //

An example of a streamlined branding session designed for updated headshots and modern professional presence.

Focused on ease, clarity, and a polished refresh without the need for a full rebrand.

 

Gascho Group // Realtors

A modern real estate team rooted in trust, strategy, and long-term relationships. Designed to showcase the Gascho Group’s team dynamic through a blend of lifestyle moments and polished professionalism.

 

JC mortgages //

A modern mortgage brand built on trust, approachability, and real-life connection.

This branding session blends lifestyle imagery with a polished, welcoming aesthetic to reflect a personable, client-focused approach to home financing.

 

OLGa // OLIVE & ZEST

Founder of Olive & Zest, a modern charcuterie and intimate events brand defined by style, care, and elevated presentation.

Her work blends thoughtful curation with a refined approach to hosting and celebration.

 

The Modern Bride // Personal Branding

A personal branding session for The Modern Bride, celebrating diversity, inclusive sizing, and the women behind the brand. The imagery highlights real connection, collaboration, and a modern, welcoming bridal experience.

 

Sold by SONIA // Realtor

A luxury real estate brand built on trust, strategy, and refined client experience. This branding session blends polished portraiture with lifestyle-driven moments to reflect a thoughtful, high-touch approach to real estate.

 

 

COASTAL INK // art prints

Process-focused brand imagery for Coastal Ink, highlighting the making of original art prints from concept to finished piece.

A clean, minimal visual approach emphasizing craftsmanship, texture, and the tactile nature of the creative process.

 

 

Chelsea Scherer // Videographer

Chelsea Scherer is a videographer and creative director known for bold, playful visuals rooted in storytelling and personality. This branding session was designed to capture her signature aesthetic — a balance of polished composition, vibrant colour, and intentional styling — while highlighting the creative energy behind her work. From concept to execution, the imagery reflects Chelsea’s approach to video: thoughtful, expressive, and unapologetically modern.